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Brand Design
Social Media
Art Direction
Industry
Information Technology
Role
Art Director
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Designer
|
Photographer
FPT Software is a global technology and IT services provider, delivering world-class digital transformation solutions to clients across various industries. With a focus on innovation and scalability, FPT empowers businesses to accelerate their growth in the digital age.
In this project, I led the founding base and concept for the UX Team for FPT Software. This redesign initiative was part of a larger marketing effort——aimed at marketing our UX services and also contributing to the community on knowledge on UIUX.
Ideation
Built on FPT Software’s core brand colors, the logo blends function and feeling—U for users, paired with I (orange) for Interface and X (blue) for Experience. The bold green “U” grounds the design, symbolizing unity between usability and emotion—where design meets purpose.
Goal
The primary goal of this initiative was to establish a strong and recognizable identity for the UI/UX team within FPT Software. As the team's presence and influence grew across various projects, it became essential to build a cohesive brand that reflected our design values, expertise, and creative culture.
My responsibilities included:
Designing a unique and versatile logo that represents the UI/UX team's identity.
Developing a complete branding system—including color palette, typography, and visual assets—to ensure consistency across internal and external communications.
Photoshoot for the direction and also video concept to publish on the website for FPT UX
Sneak peek of the project
I'd love to connect with you!